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[名作欣赏] 全球顶级CEO的演讲

Anita4ever

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楼主 大 中 小 发表于 2007-10-15 13:55  只看该作者

全球顶级CEO的演讲

1. HP
Good morning, and let me join my HP colleagues and welcome you to HP MegaForum. One of the greatest challenges facing Chinese industry, government and education is to fully capitalize on the benefits of the Electronic World, the topic of my address this morning.  We are applying the Packard spirit of respect-filled cooperation in working with China to help build China's Electronic World.  Later today Mayor Xu and I will witness the signing of a cooperation agreement between China HP and the Shanghai Infoport to create a lab to develop E-Commerce solutions. For many years now, HP has been working towards a world of pervasive information technology that will characterize the 21st century.  We call it the Electronic World, and it has four different ingredients.First, there's the Extended Enterprise infrastructure.  This foundation of networked systems is based on distributed computing and the Internet.  And it allows businesses and people to extend their reach across the boundaries of time and space. Second, there's the sphere of Electronic Business.  People are bringing their business processes to “the Net.”And they are using the Net to create entirely new businesses.  It's very exciting, and it's happening very fast.But that's not the whole story.  There's another sphere developing that most mainstream computer suppliers are paying little attention to, and that's the e-consumer.  This world has its own set of technology platforms, information services, operating systems, e-mail applications, etc. Then there is the world of E-commerce, the electronic payment of goods and services.  How people exchange value is being redefined, with virtual banks and smart cards and some exciting new devices I'll describe later in these remarks. This is the 21st-century electronic world.  And HP is in all spheres of it.  Today I want to describe how we are working to build this world. First, we're working to build the foundation —— the necessary technology infrastructure based on distributed computing and the Internet.  The environment must be robust, highly available, manageable, and secure. Today I'll discuss the three critical ingredients you see listed here - our systems strategy, the software we offer for making the infrastructure robust and secure, and the services and support we provide.Whenever I begin a discussion of our systems strategy, I use this visual to make a simple point.  Customers have a wide range of needs. One size doesn't fit all.  And that means that one operating system doesn't fit all.  And so we at HP have embraced two —— Unix and NT. We think this approach is well aligned with the needs of customers like the Xiamen Post and Telecommunication Authority.The comprehensive solution we implemented for its Internet Service Provider required both UNIX and NT systems, and our ability to manage and support both environments was critical to the success of the project.Furthermore, we've been working very hard to build bridges between these two worlds.  In fact, HP has been the only company with an explicit strategy of bringing these two worlds together. We're working on all levels shown here.  We don't have time to go into detail on each, but let me give you some examples in each area.In the area of services and support, HP now provides consulting services in Windows 95, NT and Desktop Exchange.  We've created a joint Enterprise Solution Center with Microsoft.  And we at HP have created a strong support offering for NT. We're collaborating in the area of high availability. I'll have more to say about that later, when I talk about our PC strategy.In the area of security, Microsoft has endorsed Ver Secure, the cryptography technology developed by HP that the United States government has just approved for export. HP OpenView is the only management platform that is certified for Microsoft BackOffice, and parts of OpenView are being bundled with the next release of Microsoft's Systems Management Server.In the area of messaging, HP is working with Microsoft on interoperability between HP OpenMail —— our messaging backbone product —— and Microsoft Exchange.And finally, we're working on customer-specific solutions in our Enterprise Solution Center, and we're collaborating on platforms geared to the particular needs of the telecom industry and small businesses. In 1997, HP helped to develop with the long distance service of China Telecom a network management system using HP OpenView which links over 400 switches across China.  This key connection between China and the rest of the world is powered by HP 9000 servers and workstations. So... we have a firm commitment to integrating the Unix and NT environments... and lots of development efforts and results to show we're serious.

With that caveat, I'd like to talk in more detail about our Unix systems and our PCs separately, and how we are working to provide the performance customers require for their Extended Enterprise infrastructure. HP has a depth of expertise in Unix.  We continue to be the number one commercial Unix server vendor, as measured by revenue, and we continue to gain market share. When you add in the disk drives, consulting, support, and all the things wrapped around our Unix servers, they represent a $10 billion business for HP in terms of annual revenue. So our commitment to the business is strong. One of the reasons our Unix systems are ideally suited to power the Extended Enterprise is our ability to guarantee 99.95 percent up time. We're the only company in the industry that can make that guarantee.Delivering 99.95-percent uptime translates to just four hours of unplanned downtime a year.  The next best offer in the industry —— 99.5 percent of time —— equals 44 hours of unplanned downtime a year.In the past year, we have accelerated our product-development efforts.  The result is a Unix roadmap that we believe will keep us in a clear position of leadership.The V2250 systems we introduced earlier this month are based on our new, 240 MHz PA-RISC processor. They are the world's fastest single-processor Unix servers —— ideally suited for mission-critical and technical applications. We expect to double high-end single-system performance each year.  That means that today's high-end of a V-Class system will be the midrange of our family by the year 2000.Furthermore, we plan to take today's 99.95 percent availability guarantee and push that up to 99.999 - 5 minutes of unplanned downtime per year —— by the year 2000.We call this our “5nines:5minutes”vision, and we have succeeded in getting two powerful industry leaders —— Cisco and Oracle —— to embrace this vision and work with us to achieve it.Let me turn now to our other systems business —— PCs.  HP has come from virtually nowhere to become a major player —— No. 3  in the world, according to IDC at the end of FY 97.This growth has been fueled by product contributions.  Last year, HP earned more than 50 awards for new products introduced in the PC arena. We've been stressing the three major areas you see here.First, manageability.We believe that we can help customers reduce the total life cycle cost of PCs by about half.  Notice I said costs, not just purchase price. We have developed a powerful management package called TopTools, and it allows IT administrators to gather 350 key items of information about the PC and to manage the PCs remotely.This information feeds into HP OpenView's Desktop Administrator to deliver the most comprehensive desktop-management solution on the market.HP PCs, NetServers and desktop management system were recently employed by the Government of China in a prototype project which hooks up the Sichuan Province Economic Information System to the National Information Center. Second, availability.We are working with Microsoft to deliver high availability on NT servers.  We were the first in the industry to ship Microsoft Cluster Server, which provides shared storage between two computing nodes and automatically restarts an application on another node if one fails.We have integrated into the solution some technology brought over from the Unix side of the house, called Cluster View, which makes it possible to monitor multiple Microsoft Cluster Servers. This is another one of the benefits customers receive from HP's strong support for both Unix and NT.  We are able to leverage strengths across these two environments.Finally, performance. Our 8-way,  NT-based server is powered by eight 200 MHz processors, each with 1 MB of cache memory.  This allows the system to support 14,000 Microsoft Exchange users and 1600 SAP Sales & Distribution users.  This is truly enterprise-class performance.Intel and Hewlett-Packard have jointly defined a new architecture technology called EPIC (Explicitly Parallel Instruction Computing).  The name signals the ability of the software to extract maximum parallelism —— that is, a potential to do work in parallel —— in the original code and “explicitly”describe it to the hardware.This architecture goes beyond the limitations of current architectures and is ideal for the advanced, multimedia applications of the future.It will enable both Unix and NT to run on the same hardware platform.The architecture provides excellent investment protection for customers running applications on current Intel-based and PA-RISC systems. Customers can run their current applications unchanged on these new systems, achieving somewhere between 60-80 percent of the architecture's peak performance by just recompiling their applications.Our transition strategy is very customer-friendly.  Customers can choose when they migrate, and their applications can coexist on both the old and new architectures.We believe we're years ahead of the competition in thinking about this transition.  We are working closely with all the major independent software vendors —— industry leaders such as Oracle and Informix, SAP and PeopleSoft —— to make sure their products are optimized for the new architecture by the time it is launched.Finally, we are quite clear about our intention to make this architecture an industry standard.  That means there must be a level playing field for our competitors in terms of access to this new architecture.  So we're delighted to see strong competitors like Compaq endorse it.We are confident that we can still differentiate HP products above and beyond the microprocessor level.  We have lots of expertise in systems-level architectures, high-availability and reliability, advanced compiler technology, powerful middleware and networking capabilities.And we will complete the value proposition with our worldwide service and support capabilities, strong partnerships with solution providers and diverse distribution channels. So differentiating in the new era will be “business as usual” for HP.

I've spoken about our systems strategy for powering the Extended Enterprise.  Now I'll move onto some important software products.HP OpenView is an industry-leading software product that is aimed at helping customers manage their Extended Enterprise —— including systems, network, applications, databases, and the Internet. In terms of market share, it is the number one platform for managing distributed environments, and both VAR Business and Information Weak magazines rated it as the best product in its category in 1997.This past year, we made major investments to strengthen HP OpenView in three key areas.The first - the acquisition of a company called PROLIN - was aimed at what we're calling service-level management.  We want to provide IT administrators with the tools and processes that allow them to contract with their business users for an agreed-upon service level  —— in terms of things like systems response time and availability.PROLIN's suite of software modules report into HP OpenView to physically monitor whether or not IT has met the service-level agreement they made with their business customers and, if not, where the problem lies. We also consult with customers to help them make the process-level changes required to achieve their desired service levels, including operational assessment, planning, design, implementation and training.HP has long been a leader in managing the thousands of PCs that are distributed on our customers' desktops.  More than 100 customers use our software products and services to manage their desktop systems, and many of them subcontract that management to us.This year we strengthened our position by acquiring the networking business unit of a company called Symantec.  This provided HP OpenView with new capabilities for software distribution, inventory, configuration, trouble-shooting, licensing for desktop systems... as well as real-time server management for Windows NT.This allows us to offer a single-vendor management solution that combines hardware, software management and services. A third investment last year was aimed at helping customers manage NT-based systems.  We evaluated a variety of different approaches to this challenge.  A small company called NewView had the best product available —— something called  ManageX - and we acquired this company late last year.We think ManageX is the best for a couple of reasons. First, it' s very scalable —— able to handle everything from the workgroup to a full enterprise.  We think that's very important, because we see many customers starting out by deploying NT in a workgroup area...and then more broadly across their enterprise.  So it's critical to have a tool that can grow.Second, ManageX is based on all of Microsoft's technologies.  That's really critical if you want to have a leading product in the NT environment.  Most of OpenView's competitors today are trying to take software that was developed for managing mainframes or Unix... and then retrofitting it to NT.  That's no trivial task.We have a few other IT-infrastructure software products that I'd like to discuss today, but in somewhat less depth than HP OpenView.HP OpenMail provides the backbone for messaging in a mission-critical, high-availability environment.Most people think of messaging as just sending or receiving electronic mail.  If it goes down, that's just inconvenient. But as people are taking their business processes to the Net, the messaging backbone becomes critical.  This is the role HP OpenMail plays. Finally, on the right there, you see a couple of HP software products whose role is to make the infrastructure secure.  Virtual Vault provides secure Internet access to core business functions and data.  It has been used successfully worldwide by the banking industry. VerSecure is a comprehensive encryption solution that has just received U.S. government approval for export —— the first strong encryption technology to achieve that status.MICROSOFT, IBM, Motorola and SAP have already endorsed this approach.Let me say a few words about our service and support capability, because it is key to enabling customers to build and manage an Extended Enterprise infrastructure.The goal of our Professional Services Organization is to help customers implement new technologies quickly, to transfer knowledge to their IT staff, and —— through selective outsourcing —— to provide them with some flexibility in terms of their staffing levels.In the past three years, HP's systems integration and consulting service has shown tremendous growth.

to be continued...

[ 本帖最后由 伊旋儿 于 2007-10-15 18:02 编辑 ]
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  • 伊旋儿 魅力 +10 我很欣赏 2007-10-15 18:07

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Anita4ever

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沙发 大 中 小 发表于 2007-10-15 13:56  只看该作者
It has become a vital ingredient in the formula for our success with our Chinese customers and partners. You see our areas of expertise listed here.  The first three are aligned with the software products I just discussed, and I'll talk about the last two when I describe our E-business solutions.  So that leaves extended ERP —— enterprise resource planning —— as the only thing to comment on for this list of services. HP has a depth of expertise in helping customers implement applications like SAP. We've done more than 70 installations worldwide, and we have the most comprehensive SAP R/3 services and support offering in the industry.Last year we introduced what we call Rapid R/3, which is a fixed-price contract with an accelerated implementation schedule of between four and six months.  We completed a dozen such installations last year.By the way, we have the industry's only high-availability offering customized for SAP R/3, and we have closely integrated HP-SAP support processes.In terms of support, I would call your attention to two items listed here.  The first is our high-availability support offering, which provides a continuum of support offerings that span needs ranging from a departmental print server to an online reservation system that must be continuously available.It's also worth noting that we are the only supplier that is certified to support Unix, Microsoft, Cisco,  Netscape on a worldwide basis.Our financing Organization provides a simple, single point of contact for financing, leasing and re-marketing products.  It also offers innovative “technology refresh” programs that will automatically upgrade a customer's assets and dispose of the obsolete technology.And HP's commitment to be the best customer service organization in China has been a key differentiator and ingredient to ongoing development of our relationships. Our customer service unit was the first to receive ISO 9002 certification in China for total quality.  To this day, none of our competitors has yet succeeded in achieving this distinction. We are also committed to bring our proactive consulting services to our customers, opening one new customer support center every two to three  months throughout China —— most recently in Zhengzhou and Tianjin. Next week we will open our sixth full branch office in Shenzhen.  And we'll open branches in Wuhan and Nanjing in mid-year, which will combine sales with customer support services. In the fall we will add a major call center with  more than 150 staff, which will be opened as part of our new China HP Headquarters Office in Beijing.In total we will have more than 10 branches throughout China by the year 2000 offering both sales and support services —— plus several other offices dedicated only to support services.

I've spent the bulk of my time talking about how HP is helping customers build and manage their Extended Enterprise infrastructure.  And it's probably appropriate that this discussion has taken most of my time, because that's the foundation upon which everything else is built.On top of that, we have added some fascinating electronic-business solutions that help customers use the Internet to re-engineer their business processes —— or to create entirely new ways of doing business. For example, the China Goods Order System (CGOS) is the first country-wide comprehensive and multifunctional commodity ordering system in China, which is approved by the State Planning Commission and will be managed by the  Internal Trade Bureau.The aim for setting up this system is to build up a computerized commodity wholesale market in China, which can provide commodity trade information, offer transaction service and quicken wholesale procedure.The significance of the system's operation lies in introducing  an advanced “network shopping”concept in China's commodity trade business.Let me comment briefly on the three solutions you see listed here.Our E-Business software is based on breakthrough technology from HP —— something we call the HP Changengine.  It was developed in HP Labs,  ...  has good patent protection,  ... and has been used extensively within HP to automate key business processes.The customer need we're addressing is this: Quite simply, businesses can't change their applications fast enough to keep up with the speed at which they want to change their business processes. The HP Changengine technology makes it possible to pull the process logic outside of the application. This allows customers to change the business logic without changing the application —— thus dramatically speeding up how rapidly they can re-engineer their business processes.We have already introduced two software solutions based on this technology.HP AdminFlow is a software product that automates internal administrative processes.  Examples include IT service request automation, automation of travel and expense reporting, and human resource management automation.  Sumitomo Life Insurance has used this solution to change hundreds of processes quickly, as they prepare for industry deregulation.HP SmartContact is the integration technology that manages multiple customer contact channels - such as telephony, the Internet, fax, and electronic mail.  Blue Cross of California, a major health-insurance provider,  has used this approach to create an integrated “virtual”call center that has greatly improved the productivity of their customer-service representatives  the satisfaction of their customers. We also have plans to offer a supply-chain solution based on HP Changengine. HP imaging technology is going to play a major role in E-business —— making possible applications like electronic catalogs, remote medical diagnostics and insurance-claim processing, to name just a few.To give you a glimpse of the role imaging will play, let me describe what we're doing with Liz Claiborne, the very popular designer of women's clothing.We're working together to create a “virtual showroom”that will show the latest fashions.  It will allow early viewing and on-line purchasing. This approach will provide Liz Claiborne with a new channel to reach potential buyers —— especially those in medium and small-sized firms that are reluctant to incur the expense of a trip to the designer's showrooms in New York City. With the movement of almost all information to digital form —— and the universal connectivity provided by the Internet —— information can be distributed in electronic form, to be printed locally when needed. This has tremendous appeal. For example, Boeing keeps the 100,000 pages of its repair manual on a corporate web site. Repair technicians print only the pages they need to do a particular procedure. That way Boeing can be sure that the procedures are always up-to-date.  And the technicians save a lot of time finding the relevant information, because they can do an on-line search for the information they need.Here's a fascinating example of distributed printing.  It  suggests an interesting future for the publishing industry.The Inter-City Express is a major European commuter line for business travelers.  The trains receive the news twice daily via satellite.  They take that satellite feed and use it to produce their own newspaper, targeted for their particular customers.  The news is printed on an HP LaserJet printer.Unlike some of our competitors, HP has built a thriving consumer business.   We have many products aimed at home users and small businesses, and we've developed the supply chain efficiency and support capabilities to serve mass markets.We've also been working hard to establish a higher profile in this arena. We've recently launched a branding campaign with  the theme of “expanding possibilities.”It captures the notion of how we are making entirely new things possible.  Let me show some examples.I'll start at the top-left quarter of this visual and move around clockwise.First, we're making it possible for people to access or capture information —— and even money —— in entirely new ways.A PC connected to the Internet is providing people with access to a whole new world of information.Our scanners are making it possible for people to capture information that has been only in paper form, and to transform that information into digital form where it can be sent over the network.And VeriFone's personal automated teller machines enable people to pull money out of their bank accounts and translate it into the form of “stored value”on their smart cards, which they can use just like cash. Second, we're also creating entirely new possibilities for creating and manipulating information.  With our home photography systems, for example, people can edit their own photographs —— perhaps deleting someone they don't want in the photograph —— and create their own family newsletters, calendars or greeting cards.Third, our network-ready PCs enable people to transmit information to friends around the world —— or to share it with people they don't even know by posting it on a Web site.And, of course, we're providing the capabilities to print and duplicate that information.  In fact, our all-in-one products do more than that.  They print.  They scan.  They copy.  They send and receive information via fax.This is just what the home user or small-business requires, because they don't have room for lots of different pieces of equipment.An E-Commerce competency is becoming a critical success factor for financial institutions around the world.  HP has been working closely with Chinese financial institutions for several years to pioneer best E-Commerce practices in China.  Let me highlight some of HP's contributions in this area. In 1995 we began to work with the China Construction Bank to develop a fund clearing system run on HP's UNIX platform. Today, HP's servers, PCs and support services are used throughout the bank's 44 branches across the country, helping to reduce typical transaction clearance times from up to 10 days to now less than 24 hours.This month, we are launching a trial solution with the Bank of China to enable their corporate customers to perform their standard banking transactions on-line.  This marks a first for China.HP's VirtualVault solution was chosen over other solutions for its superior security and reliability, as well as service support. HP, together with our VeriFone subsidiary, is continuing to work with Bank of China to build on this platform, so that by the end of the year a full range of E-Commerce services will be available on line, again marking a first for China.I will leave it to my colleague from the Bank of China who will speak to you later today to tell you more about this exciting cooperation between HP and the Bank of China.Let me say a few words about VeriFone's capabilities.They started by providing solutions in the physical world with equipment such as payment terminals.  The company then moved to become an early adopter of client/server computing, developing its solution on HP 9000 servers. As the Internet has grown in robustness, VeriFone has duplicated its capabilities in the physical world with products for the “virtual” world. v.WALLET is a PC-based payment utility that is embedded in Netscape and Microsoft browsers to allow consumers to make payments using credit cards.v.POS —— which stands for Virtual Point Of Sale —— is software that sits on the merchant's server and provides the tools for accepting secure Internet credit card transactions for a virtual store.  These include real-time, on-line authorization, settlement, and other payment management functions. v.GATE is Internet gateway software that resides at the financial institution, where it manages transactions from multiple merchant Web servers.Finally, integrating these three worlds, we have created the Integrated Payment System, which is an open, client/server-based platform that enables the processing of all these forms of payment. So electronic commerce is coming of age, and it's happening quickly.  With the combination of HP's and VeriFone's capabilities, we are driving this change.

So this is the Electronic World HP is helping customers build.We want to help you build and manage the IT infrastructure that allows you to extend your reach into new opportunities.We want to help you move your business processes to the Net quickly —— and to use it to create entirely new ways of doing business.We want to serve the needs of people who are working at home —— and even those who want to use technology for fun.And we want to help transform commerce by making the Internet a secure and efficient way of moving money.We are working to deliver value to customers in each of these arenas.  But I also think it's important that we are operating in ALL four arenas. Because with the coming of the networked world, the boundaries between these different arenas are becoming blurred, and we can help you navigate this sea of change.Beyond our strong portfolio of hardware, software and support services, HP is committed to building the Electronic World through hosting special events that raise awareness and build the capabilities of our customers, channel partners and colleagues in government and academia. HP MegaForum is one example. This year's HP MegaForum will tour six major centers in China, starting with this opening event in Shanghai.  In total there will be  more than 30,000 participants in HP MegaForum in 1998, taking part in seminars on a wide range of topics, product demonstrations and trade shows.  To my knowledge, an IT event of this scale and comprehensiveness represents a first both for China, and for HP.China HP also hosts another important IT event each year aimed for end-users called HP Electronic World. This year, it will be held in July in Beijing and will also focus on E-Commerce.  We expect to welcome more than 40 vendors, and 10,000 visitors, with over 100 seminars on the full range of issues facing the IT industry in making E-Commerce a reality in China and around the world.This year at HP Electronic World, we plan one more first for China, and that is to link via videoconference audiences in Beijing, Taipei and Hong Kong in a common forum to discuss cooperation in Building Together our Electronic World.  I suspect that David Packard would have been particularly honored to speak to this Chinese audience.  We are certainly honored to have the chance to be part of it.The Electronic World represents a whole new way of doing business.  I urge you to embrace it and use it to make your organization more successful than it has ever been.

[ 本帖最后由 伊旋儿 于 2007-10-15 18:02 编辑 ]

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Anita4ever

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板凳 大 中 小 发表于 2007-10-15 13:58  只看该作者
2. INTEL
    Good morning.
    Distinguished ladies and gentleman, guests both in Shanghai and where you might be watching on your computer screen. We are trying to do some different broadcasting presentation in computing in different languages simultaneously.
    Let me tell you all about what the premise of ever since that I'd like to talk about today. Our world in using computers towards a universe of reaching 1 billion connected computers, computer that can share information, data and that can work and allow people in different part of the world, to work together, to operate as if we were rightness of each other with neighbors of each other that is the premise of our work and that premise on which the activity, the large part of computing industry base today.
    The two major driving forces computing industry today are first the available of the low cost and high performance of computing and all elements of global network that we are talking about and of course the network itself. Our industry that is looking at Peking industry with huge volume has become a major industry. I think them are add the number of 1998, the industry world wide we have showed something 100 million units of computers that is larger number than television sets production in the world. It is industry that grows in China, distributes in China, emerging at Chinese magnificent feature as a deading force in supplying China fency market that's very interesting sight, the sign of how industry of Chinese society in hasing, the world of computing and also connected computing.
    Our work in the business of supply, the fundamental basic block computing which is microprocessor as the units of computing evolved, the use of microprocessors evolved as well and we evolve the technology according to the fact changes but typically evolution to allow the world to are the microprocessor's architecture into addition of segment are the computer universe changes. That industry what I mean by it in more a bit detail.
    This is evolutionary in the basic computing industry as you remember fashion computer started as a best sort of machine basically as a office for people to do individual work on and then as a world one market of basic computer segmentation in basic computers in general should be modified in adopting the different segments of computer market some of them are the desk sort in the course of service, some of them. They make small in reliable in both with computers and increasingly broaden the segmentation in terms of computers are the consumers business users use the computers as consumers use the computers and believe that both purposes both carry with the computers. In the last couple of years we have seen the substantial forward segmentation, finer segmentation of the computing market. We see a product introduced as a microprocessor reach higher into the more demanding computers into enterprise service and in high performance computers. We at same time see another evolution of standardizing high service and economic at feasing industry to one modified service and at same time modified the service from that used to be the service to service designed to be the serviced.
    On the best the fragment of the segmentation in the market also you see work stations at emerging market for our microprocessors and computer microprocessors as major market hold or microprocessors and computer microprocessors and same time you see very basic computers developing on the microprocessors. In the consumer phenomena again we see the performance computers and basic computers is evolving as well our challenge as a designer and manufacturer of microprocessors in supplying and serving the fragmency segments of the market is quite bouncing we learned that to serve the segment in beneath the design increasingly different microprocessors for each of the segment of timizing the microprocessors of the segment while at the same time retaining the fundamental in architecture similarity up and down on that diagram. We do a lot of efforts in investing technology and manpower in the future and discuss a lot of efforts couple of months and we are going by a lengthy breath of easy change and find this market and we are investing a lot of money and hope the product of investment in the future. I am not sure the number for 1998 but our estimate of the product that 1998 will represent 8 billion US dollars.
    The key element that we try to achieve as a server involving divergent segment is to use the same fundamental micro architecture of microprocessors to the entire this of spectrum of the application of segment that we call the P6 micro architecture. But keep in mind even the micro architecture is going to be the same up and down of segment the product themselves will be designed specifically at each of segment initially that optimize performance and cost performance at each of these.
    The illusion of the product represents the supplementations of the products were at the segmentation of our brand. We have a successful in establishing the Pentium brand over the last several years as the major brand near all of our processors. As the single brand more than we can describe the multiple of the product family that we disper in establishing the fancy brand over the last year as a major brand the more than ordinary microprocessors so more important in that we will introduce or have introduced additional brands as Xeon(TM) brand processor represents the portion of product line that is designed for basic computing and the Pentium Ⅱ Xeon processors represents the portion of product line that goes to the higher level on the segment served to workstations and serve application.
    Let me start by the area of basic computing, designing for basic computing again remain base on the same P6 microprocessor architecture on entire product line is based on. In addition the employ that we call smart integration that is using the increasing budget of more and more transistors on an economical and effective chip it achieve product effectiveness by combining different functions on the same flap of a chip. From the history being from time to time for example that way back from ten years ago when the availing processor architecture involved of the chip we discover that as the transistors budget increase as the functions that represented by separate chip on the same chip on that generation, the generation for the same degree. This function for the processor than forward from that to be present day beyond from Peking at product at same chip on which we do up on the micro pro revived. Put it as an example. The product information that we intend to employ collectively exhibits as it design for microprocessors called the basic computing segment.
    In addition to that even the on cost effectiveness of the segment we are adopting a low cost packaging technology called this and are in order to illustrated this. Let me introduce what the main line microprocessor's central process looks like probably the Xeon has the feature of television but the package design for the Pentium Ⅱ microprocessor is like this, in this housing is a core which has a high connection it is meant to be a flexible design, and it is not an extra effective as one can do connection in one  specifically design for the products for cost effectiveness.
    In the case of Xeon processor which contain similar conduct of micro architecture to the pension to integration and multigration is one thing .We achieve cost effectiveness a sense package with which are like this is hard to be going deliver the product so by a basic a whole different design in microprocessor for the basic PC. That is and we have a road map for the extend for the next several years. What I told you on the road map is a evolution of Xeon processor from the introduction in the first period 1998 through and into the first 1999 what you see is the inclusion of inboard cash memory and what you are going to the first half of 1999 the frequency in an excess of 300 MHz going to 333MHz and future time beyond that.
    The quality we are showing you for road map of each segment that what you see is in each of the segment we try to use silicon technology to more the microprocessors in the segment we are showing you forward at similarly but different fashion representing different design project as I mentioned a minute ago. We have been benefiting in working on the microprocessor family. It's a new thing a year ago we have more individual specific designing product for this basic PC segment today we have 800 engineers working this on the product family as I showed you previously. The basic PC important as they are only represent a part of product spectrum.
    Both the market worldwide in the US, that particularly that I have more details they are the main audiences who buy and value performance as much as the value cost effectiveness. This data is very sensing data and that three quarters are the consumer by public which is the basic PC maybe appeared you have bit enthusiastic category to buy the medium technology made it in different features for the performance PC category. They made accordingly we continue to put a lot of efforts in the development of microprocessor or in the performance for this segment and in that you see. The segmentation to split into the several new categories. I would look noble planning and workstation .
    So I want to talk to you about what we do in each of the segment.
    The new development in the road map I mentioned you that introduction of is a new micro architecture modified micro architecture new instruction fashion in the first half of 1999. The walking mean we call mean in the product Katmai than the introduce of going to have a fashion brand new at which is hard to pronounce what is the product will be distinguished first by Katmai
product is going to have different instruction for each particular including performance at the desert that is going to we can see at present represents a lot of design effort and the top technology effort leads to higher and higher frequency achieving 500 MHz frequency on the best sort by the first half next year.
    The theme for our seminar today is business computing and you might sit and ask particularly might but who need high performance for the desk sort and business desk sort it computer that have today perfectly sufficient to do what I need you to do at work and the fact of matter is it isn't sufficient today and it would become lack and lack sufficient as the work habit of computer users obviously for the evolve and would become more issues particularly the traint that is going to develop and is developing .
    And computer user is the visible and sometime not visible, sometime invisible application multi application, sometime when the users open but opposite application is fully visible but often time particularly when this computer resize the network is being the computation of patch in the background that are not even visible to the users at same time require procession performance, procession a said draining performance for the desk sort. This combination of foreground and background computing at same time require procession performance in a subtle and visible fashion laid the performing at micro processor and desk sort in a substantial push run under that I show how they come about you see foreground application that one visible to you and on your screen you see the multi application that you are using among which you are exchange data and background application that are driven by the network by the server that are management by the users only visible to you in that compact the machine the very slow operation even though you had bouncing network that causing that to happen and application that I show you, you will be familiar with that by the characteristic of foreground and background computing is a visible and may be a not so simple browser because whenever you have browser open what you are doing is usually manipulate user is at foreground activity, at same time the browser interest to the server which is connected the obvious information interesting information and that is background operation so every time user one browser you are in beyond one application next it and for foreground and background competition operation. All of this is getting a little complicated. I think it is the proper place they are showing better that telling for back work on anyone else to demonstration of plan.
                (表演)
    What we are doing of course in another group is setting the same performance that is represented by Pentium machine and bound to movable computing such as the modern employee who is rarely at easy back, contain that application then perform laid with then what we had here is a road map that is similar at somebody behind that performance of the road map against the introduction of Pentium II processor into a movable that capable of movable computer in the package looking this on the movable simply connected on the connection in which the same handage for wide even the back seminar to be included in the notebook both designed specific power more efficiently and are working on a quarter allow the high frequency operation of micro processors you call what you can expect to see in the first half 1999.
    That sort in bind machine will be available in a notebook work pact back to operate this aspection on move application are here persperate that is seen the product by brand I mentioned Pentium II Xeon processor the road map is distinguished in suited action first of all for the introduction of Xeon processor in the second half this year. And secondly we will include the inboard memory, unboard cash memory side and of course lend the performance something in accept of another hood are hit the purpose of all these combination are the large cash and the seek forming rapid performance on that sort the illustrate hot filing through work of new tech is the demonstration of what processor than do rapid in that application. The kind of performance that you saw here and cost effectiveness performance from very angle part of industry to the visual they also appear in complete difference like mechanical design automation, electronically design automation and also as modeling their repeated representation of energy can gain information out of overworking among data. I can desert things much acute fashion out of visual representation that out of the seek data .
    Let me want to the next segment with service and by way of motivation a project about image of the world of a billion connected computers by one of the things. A billion connected computers reguired can what we mean the service provide the art information that the computers want to act. The key principle here is PC economic the use of industry established (null class) either production we have name and provide very very major cost effectiveness in the users of Intel technology that easy effect of the cost effectiveness growly technology server under charge .
    We show an industry sophisticated service and group of service altogether. The product compound that any group at server of people tone but it is made up to two categories intellectual service and other type of service, the intellectual service grows 38% while the other type of that grows 13% quite freely not only is serve population growing but economy should be serviced, standard high service and economic technology faster than the total. One of the challenge that we had over Pentium in the past we have new processors that would be dominant that application users processors of serve application. We did not shin on performance as we have much want to do compared the measurement of transaction for minute on which is commonly used service performance measure and on intellectual service which should be yellow the leading compound over sport machine which is the blue in order that the yellow has reached the richest for excute performance at part of compilation a processor and multiprocessor as well, the difference are not that large performance, are providing excellent performance that difference are large providing performance will be high value economically of feasing industry and we look at the cost performance and fly performance where grow line be economic service provide where more must be into cost performance. That the key challenge we have as we design product service is to acquire all of this quality that make the service as the key ability. The ability of what to ask one way to two way to four way and beyond service and we are making along the flow and we would like to call a mega themselves demonstration of the see ability looks like in a simulation of a real life honest have application.

[ 本帖最后由 伊旋儿 于 2007-10-15 18:03 编辑 ]

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地板 大 中 小 发表于 2007-10-15 13:59  只看该作者
The Pentium processor is pretty yield processor it is ready for a museum at this point given
the later development and in fact we are going flash the work station service product that mentioned earlier is Pentium Ⅱ Xeon processor. Let me tell you and let me illustrate to you how the Xeon processor is begun from the Pentium Ⅱ processor it is in the gemology the next number but it is substantial different in economic for design because in the third segment is was man for hidden the server at work, workshop application that the way that was in the taking off it put the sort we take out Pentium Pro chip and become to 200 MHz we include the frequency and we include the cash by and place brand new Pentium Ⅱ chip we include the section with it and put it on the two sides board into a brand new package scheme that allow the characteristic to reach the outside board and what we have a function to Pentium Ⅱ Xeon processor looking exactly like this and deboard it as the animation showed the Pentium Xeon processor is what is called full the flop full processor crop represents the characteristic it carry move data such as what the need of demonstration. That is the application the cost frequency of course is the segment in all segments more than double the mega frequency that is pullage up to twice as large the inboard cash memory can it match of both management feature will be good.
    That are cost founding details map to show as introducing as Pentium II Xeon processor to increasing satisfied at frequency exceeding by the first half of 1999,500 MHz, all of these come in the same method technology as all other microprocessor and therefore their cost effectiveness to the manufacturer and user. Correspondingly as early as indicate to work station software acquire volume to Intel architecture. These are supplemental application all of them higher than former supplemental application has been committed to more the introduction of micro processors in the servers area making up a substantial product so do the number grow everyday.  
    Beyond this we would begin at very significant mean architecture into 64 implementation what we call IA-64 line. The IA-64 line will be embodied in the first processor decoding at set and but if wanted first in a family that development will go on for many decades (null class) application such as that show the performance of the product Pentium about substantial hardware committed for the variety had about putting them working on the board that is worthy enough. We have on the company that a good number of those before this commitment have perceived a proprietary and rich architecture are special today in the line and move of them are abandoning that total together. Others are incorporating the IA-64 line ,in the line at the same time all of all that they need (null class) and win back a large number of superworld company and superyard product that had been forcing their product the intention to you push you optimizing their product to IA-64 has grown as IA-64 continue to grow similarly to the wrapper of a hard company what is important to realize.
    However, we are not watching from the 32 line to 64 line. We are starting a new branch of proper serve in that would provide by the blue line into the IA-64 before higher performance and probably anticipate a high laid increasing performance in the years to come and continue in the extension of 32 bit processor line. Xeon processor as well as the product that are today in development that extend 32 bit line.
   Beyond that would comprehend covering the entire feature of computing from the basic and interfecture in the enterprise shade application the truck is pushing to become a unifying architecture of computing. I describe to you the full driving forces at motivate a new one that core optimize at cost post one which is the low cost high performance computing and might ask that is the low cost high performance computing and segment of computing in addition to that connected computing is the second driving force as the development.
    I solid presentation by mentioning expectation might target the cash memory to keep in mind the development is world a billion connected computers. As to said to ask what is today want to look like are the worldwide number of interconnected computers we are assuming a number worldwide reaching 150 million connected computers the wondering that some 60% theoretical project number another looked at 150 million equal or organization can exchange information with each other. Interesting enough in the just in the last year to hand rapid development Internet interconnected
Computer in China the operating computer with range full quite range beginning to our million connected computers in China alone . It is important to understand the connect year, begin that year by data were the computing.
    Now today data network is achieved by fashion design data network for example the data network illustrated by the net experiment connecting quite similarly at server called the data network we have back the place presentation on the wall as we mentioned earlier, but a large portion of borrowing fashion the world network that design long before anybody for it, for data network and data communication and connected computers that people want the function of sufficient connection between one to another and borrow that complete the network but the picture lists were the portion tat visible above water level. It is the portion that is net work on the telephone network. The last bit were designed be a network the backbone network such as any organizations and companies that once mention like Xeon are data network to handle package communication. And that all the world up to 10% of world work trying that would be replaced by dedicate data network also that you have the limitation for network that you have designed. For that you borrow for data users.
    Why is you important why is the internet in connected computers so important for business computing than is a very significant emerging trend which is the business is getting transacted increasingly computing screen to computing string and usual connection between the computing screen internet.      
    It is a very dynamic phenomena some indicate that 1996 a mount the trade that conducting connected computers made up implement borrow sufficient by that by the early next century 300 billion dollars of commerce representing a very rapid annual trade that I like (null class) demonstration to you is similarly that way.
    Electronic commerce business connected string to string on internet connected computers were connected small companies along the world and become as much medium for commerce as fate work processor simple fiction has become the world medium of surprising the medium accounting.
                (表演)
Freely the point available that the first year of late 90's a strategy inflection point for the major change in the conditions of conduct business for all types of businesses and the recognition for the increasing spending by business on information technology the charge for holding information technology standing.
    The last 3 years are for this is increasing spending business on information technology different countries in the world and let me call you attention to it let free borrow represent from U.S. and percentage of grow the most product the total numbers of 3/4 percentage of center product and each year the percentage is larger than before. Many companies arriving an independent decision in concentrate the significant abasement and development the percentage is larger than before computers on their own business property, computers would go to the significant to the lower percentage level than some of the developed countries particularly in the U.S. that is a concerned development that we can go back econatriangle live birth if that is a burnt a worldwide set of organ dangers than economy that isolate then the fashion.
    My single form is the interconnected PC will become for business of all types over the next decade and that in the world at a billion connected computers in that thing information technology is not a luxury, it is strategic necessity.
    Thank you very much for your attention!

[ 本帖最后由 伊旋儿 于 2007-10-15 18:03 编辑 ]

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5楼 大 中 小 发表于 2007-10-15 18:06  只看该作者
Thanks for sharing just a little bit long

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6楼 大 中 小 发表于 2007-10-15 18:52  只看该作者
HP-Chinese
   早上好，请允许我和惠普的同仁们一起，欢迎诸位 。目前，中国工业界，政府和教育部门面临的最大挑战是，充分地利用电子化世界带来的益处。这就是我今天早上要谈的话题。在中国，我们本着精诚合作的惠普精神，协助你们构建中国的电子化世界。今天晚些时候，我和徐市长将出席惠普 (中国) 公司和上海信息港合作协议的签字仪式。根据协议，双方将建立一个实验室，共同开发电子商务解决方案。多年来，惠普公司孜孜不倦地为建立信息技术无所不在的21世纪而奋斗。我们称其为电子化世界，它具有四个不同的部分。首先是扩展型企业基础结构。这一网络化系统基于分布式计算和因特网。它可以使企业和个人的扩展跨越时空的界限。其次是电子业务。人们在网上处理业务，而且利用网络开创崭新的业务。这一业务令人兴奋不已，且发展迅猛。但这只是其中的一部分。目前还有一个发展趋势为大多数主流计算机供应商所忽视，这就是电子消费。这一领域自有其技术平台，信息服务，操作系统，电子邮件应用程序等。此外还有电子商务，以电子方式支付货物和服务。人们交换价值的方式须重新界定，虚拟银行，智能卡，以及许许多多令人激动的新设备。稍后，我将谈及这些。这就是21世纪的电子化世界。惠普的业务涵盖了所有这些方面。今天，我想谈一谈我们是如何建立这一世界的。首先，我们致力于建立基础 ——基于分布式计算和因特网的技术基础结构。其环境必须是强健的，高度可用的，易于管理的以及安全的。今天我要谈的是下面所列的三个关键部分 ——我们的系统战略，我们使基础结构强健和安全所用的软件，以及我们提供的服务和支持。每当我谈及系统战略，我总是利用这一图象来说明问题。客户的需求是多种多样的。一种尺寸难以适应不同的需求。就是说一种操作系统无法满足所有的要求。于是我们双管齐下——UNIX和NT。我们认为，这一方式最适合客户的不同需求，例如厦门邮电局。我们为其因特网服务供应商提供的综合性解决方案既需要UNIX，也需要NT系统，而我们可以管理和支持这两个环境，这是该项目取得成功的关键。此外，我们一直努力在这两者之间架起一座桥梁。实际上，惠普是唯一一家制订了明确的战略，将这两个世界融为一体的公司。诸位可以看到，我们致力于所有这些层面。因时间的关系，我们无法面面俱到，但我可以举例说明每一领域。　　关于服务和支持，惠普现提供有关Windows 95，NT和Desktop Exchange方面的咨询。我们与微软公司共同建立了一个企业解决方案中心。而惠普公司为NT提供强有力的支持。我们在高度可用性方面进行合作。稍后等我谈到PC战略时将对此详加论述。谈到安全问题，微软公司已表示支持惠普公司开发的安全加密技术VerSecure，这一技术最近刚获得美国政府的允许可以出口。　HP OpenView是目前唯一针对Microsoft BackOffice开发的管理平台， OpenView的一部分正与微软的系统管理服务器捆绑在一起，拟在近期推出。　　在消息接发方面，目前惠普正与微软研发HP OpenMail ——我们的消息接发主干产品——与Microsoft Exchange之间的互用性。最后，我们的企业解决方案中心正在研制以客户为主的解决方案，我们的协作侧重电信业和小型企业需要的各类平台。1997年，中国邮电电信总局长途电话网三期网管工程采用HP OpenView 作为网管平台，对遍布中国的400多台长途交换机加强监测与控制。这一将中国和世界各地连在一起的系统是由HP 9000服务器和工作站驱动的。因此，我们承诺可确保UNIX和NT环境的结合，我们的一系列开发努力和成果表明我们是认真的。

　　做了这番解释后，我打算分别详细的谈一谈我们的UNIX系统和PC机，以及我们如何提供客户需要的扩展型企业基础结构性能。惠普在UNIX方面具有精深的专门知识。根据我们的总收入，目前我们仍是最大的商用UNIX服务器供应商，我们的市场份额仍在增加。如果加上磁盘驱动器，咨询，技术支持以及与UNIX服务器相关的所有事项，惠普的年收入高达100亿美元。所以，我们对业界的承诺是认真的。我们UNIX的系统之所以特别适合扩展型企业，原因之一是我们能确保99.95%的开机率。我们是业界唯一可做此保证的公司。可用时间多达99.95%，意味着一年的意外停机时间仅为四个小时。而仅次于我们的最佳开机率为99.5%  ——每年的意外停机时间为44小时。　　去年，我们加大了产品开发的力度。其结果使我们明显地处于领先的地位。本月早些时候我们推出的V2250系统基于新型的240 MHz PA-RISC处理器。它们是目前世界上最快的单处理器UNIX服务器——最适合关键业务和技术应用程序。我们希望，每年都能将高端单一系统的性能翻一番。这意味着，到2000年，今天的V系统系统高端将成为我们系列中的中档产品。其次，我们计划，到2000年，将现在的99.95%的开机率提高到99.999% —— 达到每年以外停机仅有五分钟。我们称其为 '五个9: 五分钟' 版本，我们已与业界两个颇具实力的领先者—— Cisco和Oracle ——达成共识，为实现这一目标而共同奋斗。接下来我要谈谈我们其他的系统业务——PC机。事实上，惠普是白手起家，发展成为主要的生产厂商的—— 据IDC1997年年底的统计，惠普已成为世界第三大PC生产厂家。产品的贡献进一步促进了这一发展。去年，惠普不断推出新型产品，为此荣获了50项大奖。我们一直侧重的是如下三个方面：第一，可操纵性我们认为，我们可以帮助客户将PC机的总生存周期成本降低50%。请注意，我指的是总生存周期成本，而不仅仅是售价。我们开发出了功能强大的管理套件，叫Top Tool，它可使IT管理人员收集350项有关PC机的信息，并可远程管理PC机。这一信息供给HP OpenView的台式管理器，将最具综合性的台式管理解决方案推向市场。最近，中国政府在原型项目中使用了惠普的PC机，NetServer以及台式管理系统，该项目旨将四川省经济信息系统与国家信息中心连接起来。第二，可用性我们与微软公司合作提高NT服务器的可用性。我们在业内率先经销微软的群集服务器，该服务器可为两个计算节点提供共享存储器，如一个节点出现故障，服务器可重新启动另一个节点的应用程序。我们在该解决方案中集成了UNIX的某些技术，如Cluster View，这一技术可用于监测多个微软群集服务器。这是客户从惠普为UNIX和NT提供强大支持中获得的另一好处。我们可以充分发挥这两个环境的优势。最后是性能。我们的通路，基于NT的服务器由八台200 Mhz处理器驱动，每一台都配以1 MB高速缓存。这可使该系统支持14,000 Microsoft Exchange用户以及1600 SAP销售及经销用户。这确是企业级的性能。英特尔公司和惠普公司联合确定了一项新的基础结构技术，名为EPIC (显式并行指令计算)。名称表明，软件能在原始代码中析取最大限度的并行性—— 这就是说，具有并行运作的潜力，并可明确地向硬件描述。这一基础结构超出了现有基础结构的限制，适合未来先进的，多媒体的基础结构。它可使UNIX和NT在同一硬件平台上运行。该基础结构为目前在基于Intel和PA-RISC系统上运行应用程序的客户提供了良好的投资保护。客户可在新的系统上运行现有的应用程序，只需重新编译其应用程序，即可获得基础结构最高性能的60至80%。我们的过渡战略对客户极其友好。客户在迁移时即可选择，而他们的应用程序可在新，旧基础结构中并存。我们认为，就这一过渡而言，我们比竞争对手先进若干年。目前，我们与所有主要的独立软件厂商， 诸如Oracle, Informix, SAP及PeopleSoft等业界领先者合作，并确保它们的产品在上市之时适用于新的基础结构。最后，我们的目标非常明确，就是将这一基础结构变为行业标准。这就意味着，就访问这一新的基础结构而言，必须为竞争者提供毫无障碍的场所。因此，我们高兴地看到，诸如Compaq这样的强有力的竞争对手也对此表示了认同。我们信心十足，惠普的产品仍将高于并超出微处理器的水平。我们在系统级基础结构，高度可用性以及可靠性，先进的编译程序技术，强大的中间件以及网络功能方面拥有许多专门知识。我们将强化我们的全球服务和支持能力，加强与解决方案供应商的合作关系，并多方开辟经销渠道。所以，对惠普来说，在新时期有所不同仍是一如既往地从事业务。

　　我刚才谈到了推动扩展型企业的系统战略。现在我想谈一谈某些重要的软件产品。HP OpenView是业界处于领先水平的软件产品，旨在帮助客户管理其扩展型企业——包括系统，网络，应用程序，数据库和因特网。就市场份额而言，它是管理分布式环境的头号平台，VAR商业及信息周刊杂志都将其列为1997年同类产品中最佳的产品。在过去的一年中，我们加大了投资的力度，以加强HP OpenView在三大领域的地位。首先是收购PROLIN公司，这一举措旨在提高服务级的管理。我们要为IT管理者提供所需的工具和程序，使他们能与商业用户以合同的形式确认服务水准，例如系统回应时间及可用性等。PROLIN的软件模块套件装入HP OpenView，以监测IT是否符合他们与商业客户达成的协议，如未达到协议规定的条件，则确定问题何在。我们还为客户提供咨询，帮助他们进行程序级所需的变动，以达到他们需要的服务水平，包括操作评估，计划，设计，执行和培训。长久以来，惠普一直在管理分布于客户桌面的数千台PC机方面处于领先的地位。100多家客户在使用我们的软件产品和服务，管理他们的桌面系统，他们当中有许多家都将该项管理分包给我们。今年，我们通过收购一家名为Symantec公司的网络部门，进而加强了我们的地位。这为HP OpenView提供了新的功能，如软件分配，库存，配置，查找故障，注册桌面系统，......以及Windows NT的实时服务器管理。这可使我们提供单一厂商管理解决方案，将硬件，软件管理和服务结合起来。去年第三笔投资是帮助客户管理基于NT的系统。我们评估了解决这一问题的各类方式。当时，有一家叫NewView的小公司拥有最佳的产品——名为ManageX -- 去年下半年我们收购了该公司。我们认为，ManageX是最佳的产品，其原因如下。第一，它具有极强的可伸缩性——可处理从工作群件到整个企业的任何事项。我们认为，这一点非常重要，因为我们看到许多客户初期在工作群件用的是NT，......然后逐渐在企业内扩大。所以，最关键的是具有可发展的工具。第二，ManageX基于微软的技术。如果您想在NT环境拥有领先的产品，这一点甚为重要。目前，OpenView的大多数竞争者均力图获取可用于管理主机或UNIX的软件，......然后将其改型，以符合UNIX。而这项工作极为繁杂。这里，我想谈一谈我们的其他一些IT-基础结构的软件产品，但其深度不及HP OpenView。HP OpenMail为关键业务，高可用性环境提供了报文传送的主干。大多数人认为，报文传送只是发送或接收消息而已。如效率降低，也只是不方便罢了。但当人们将业务过程带入网络，报文传送的主干作用就是至关重要的了。 这就是HP OpenMail所起的作用。最后，诸位可以看到，HP的这些软件产品是为了确保基础结构的安全。虚拟保险箱(Virtual Vault)为核心业务功能和数据提供了安全的因特网访问。全世界的银行业一直在使用这一软件。VerSecure是一种综合性安全加密方案，刚刚获得美国政府的批准可供出口，这是目前率先获准的最好的安全加密技术。微软，IBM, 摩托罗拉和SAP已经认同了这一方式。现在让我谈一谈我们的服务和支持情况，因为这是使客户构建并管理扩展型企业基础结构的关键。我们的专业服务机构的目标是，帮助客户迅速地执行新型技术，将知识传授给他们的IT员工，并通过选择的外源，为其提供人员方面的某些灵活性。在过去三年中，惠普的系统集成和咨询服务有了长足的发展。它是我们与中国的客户和商业伙伴成功合作的关键。诸位请看，我们的专门技术在这些领域。前三项是我刚谈到的软件产品，我谈及电子业务时再介绍另外两项产品。所以，现在我们只介绍ERP  ——企业资源规划。在帮助客户实现诸如SAP等应用程序方面，惠普具有相当的专门技术。目前，我们在全世界已安装了70多套，此外，我们在业界拥有最全面SAP R/3的服务和支持体系。去年，我们推出Rapic R/3，这是一种固定价格合同，其实施进度约为四到六个月。去年，我们已完成十多项这样的安装。顺便提一句，我们拥有目前业界唯一高可用性定制SAP R/3，而且我们严密地综合了HP-SAP支持程序。谈到支持，我想提请各位注意这里所列的两项。一个是我们的高可用性支持，它可提供一系列支持，从部门打印服务器到随时在线预订系统，一应俱全。这里还应注意的是，我们是唯一经证明可在全世界范围内为Unix, Microsoft, Cisco和Netscape提供支持的公司。我们的金融机构为各金融，租赁和再经销产品提供了单一的联系点。它还推出了独具创意的“技术更新” 计划，该计划可自动更新客户的资产，并可处理过时的技术。惠普决心成为中国最佳的客户服务机构，这是我们不断发展目前关系的关键。我们的客户服务部在中国最先荣获ISO 9002最优质量证书。时至今日，我们的竞争对手没有一家获此殊荣。我们还承诺，为我们的客户提供超前的咨询服务，在中国，我们每隔两至三个月就设立一个新的客户支持中心，最近，我们在郑州和天津开设了客户支持中心。下周，我们将在深圳设立第六个分公司。年中我们将在武汉和南京设立分公司，它们将同时负责销售和客户支持。秋季，我们将增设一个主要的反馈中心，编制有150多名员工，它将成为我们在北京新设的惠普总部的一个部门。到2000年，我们在中国将有10多家分公司，从事销售和支持服务—— 还有其他一些机构主要从事支持服务。

　　我花了很长的时间介绍惠普如何协助客户建立并管理其扩展型企业基础结构。或许这一介绍占去我大多数时间是合适的，因为这是我们构建一切的基础。在此基础之上，我们增加了某些饶有兴趣的电子业务解决方案，帮助客户利用因特网重新设计他们的业务程序—— 或创建全新的经营方式。例如，中国商品订购系统 (CGOS) 是中国全国性第一家综合性的，多功能性的商品订购系统。该系统经国家经贸委批准，由内贸部管理。设立这一系统的目的是为了在中国建立一个计算机化的商品批发市场，以提供商品贸易的信息，交易服务，加快批发的过程。这一系统投入运行意义在于，将先进的 '网络购物' 概念引入中国的商界。这里，我简单地介绍一下所列的三种解决方案。我们的电子业务软件基于惠普的创新技术——我们称其为Changengine。它是在惠普的实验室开发出来的，.....现已获得专利保护，......并在惠普内部得到广泛的应用，以自动处理关键性的业务。我们所强调的客户需求是：极其简单，企业无法快速改变其应用程序，以跟上业务过程的变化。HP Changengine技术可在应用程序之外处理过程逻辑。这可使客户改变业务的逻辑，而无须变更应用程序—— 因此大大地加快了他们重新设计其业务过程的速度。我们已经推出两项基于这一技术的软件解决方案。HP AdminFlow是一种可使内部管理过程自动化的软件产品。其例子包括IT服务请求自动化，旅费报销自动化，以及人力资源管理自动化等。Sumitomo人寿保险公司在准备行业解除管制时，就利用这一方案迅速改变了数百项过程。HP SmartContact是一种集成技术，可用于管理多用户联系通道——例如电话，因特网，传真以及电子邮件。加利福尼亚州的一家主要的健康保险公司，蓝十字就利用这一方式，创建了综合的'虚拟' 回应中心，极大地提高了客户服务代表的工作效率，以及客户的满意率。我们还计划推出基于HP Changengine的供应链解决方案。惠普的成象技术将在电子业务中起到重要的作用——实现诸如电子编目，远程医疗诊断，以及保险索赔处理等应用程序。为了让诸位对成象技术有所了解，这里，我给大家介绍一下我们是如何与著名的女装设计师Liz Claiborne合作的。我们一起创立了一个 '虚拟陈列室' ，以展示最新的时装。通过它可以先睹为快，并可以在线采购。这一方式可使Liz Claiborne通过新的渠道获得潜在的客户——特别是那些中，小型的公司，因为它们不愿花钱去位于纽约陈列室参观。随着信息的数码化——通过因特网提供通用的连接——信息均可以电子的形式分布，按需在当地打印。这一发展趋势影响极大。例如，波音在公司网址上载有多达10万页的维修手册。而维修人员只需印制所需的某程序。波音应确保该程序是最新的。 这样，维修人员在查找有关信息时就节省了大量的时间，因为他们可以在线查询所需的信息。这里有一个关于分布式打印的有趣的例子。它可使人们看到出版业未来的情形。Inter-City Express是欧洲一家主要为商业旅行者提供服务的市郊列车公司。列车每天两次通过卫星收听新闻。他们利用卫星发来的消息出版自己的报纸， 其读者为特殊的客户。新闻是用惠普的LaserJet激光打印机印制的。与某些竞争者不同，惠普已经建立了一个欣欣向荣的消费者业务。我们的许多产品是面向家庭用户和小型企业的，与此同时，我们也提高了供货的效率和支持能力，为大众市场提供服务。我们还努力在这一领域树立起良好的形象。最近，发起了一个提高品牌知名度的活动，其主题是“不断地发挥潜力” 。这一活动表明，我们正在创造全新的事物。这里我举几个例子。我先从图象的左上角开始，然后顺时针方向讲解。首先，我们使人们能以全新的方式获取或获得信息——甚至金钱。APC与因特网连接，为人们提供了获取新的信息的通道。我们的扫描器可使人们获取以前只能以纸张的形式保存的信息，并将这一信息转换为数码的形式，然后通过网络将其发送出去。VeriFone的个人自动柜员机可使人们从银行帐户提款，并以 '储值' 的形式，将其存入智能卡，然后象现金一样使用。其次，我们还创造了全新的机会生成并处理信息。例如，人们利用家用照相系统，可以自行编辑照片——或许删除照片上的某人——编辑家庭简报，日历或贺卡。第三，我们的网络型PC机可使人们向世界各地的朋友发送信息——或通过网址与陌生人分享信息。当然，我们也提供了印制的复印该信息的功能。实际上，我们的 '包罗万象' 产品涉及的范围更广。它们可以通过传真印制，复印，发送和接收信息。这就是家庭用户或小型企业所需的产品，因为他们没有太多的空间安置不同的设备。如今，具备电子商务的能力已经成为全世界金融机构成功的关键因素。多年来，惠普公司一直与中国的金融机构密切合作，在中国率先开创最佳电子商务。请允许我概述一下惠普公司在这一领域的所做的贡献。1995年，我们开始与中国建设银行合作，在惠普的UNIX平台开发了资金清算系统。如今，惠普的服务器，PC机和支持服务用于该行在全国的44家分行，帮助它们缩短了交易清算的时间，从原先的10天缩短为现在的24小时。本月，我们将与中国银行试行一解决方案，使其公司客户在线进行标准的银行交易。在中国，这是首次进行此类项目。在所有方案中，惠普虚拟保险箱(VirtualVault)方案因其卓越的安全性和可靠性，以及其服务支持而入选。目前，惠普与分支机构VeriFone正与中国银行继续合作，建立这一平台，以便在年底之前确保在线提供电子商务服务，从而在中国再拔头筹。我将这一话题留给中国银行的朋友，稍后，他将向诸位详谈有关惠普和中行合作的情况。现在我简单地谈一谈有关VeriFone的情况。他们起先提供诸如支付终端这样的解决方案。尔后该公司转向提供客户机/服务器计算，在HP9000上开发其解决方案。随着因特网的迅速发展，VeriFone开始研制“虚拟”世界的产品。v.WALLET (虚拟钱包) 是基于PC机的支付器件，嵌入Netscape和Microsoft浏览器，使客户可使用信用卡进行支付。v.POS——指虚拟收款机——是一种位于商户服务器的软件，专门用于处理虚拟商店的因特网安全信用卡交易。这包括实时，在线授权，结算，以及其他支付管理功能。v.GATE (虚拟网关) 是一种位于金融机构服务器上的网关软件，用于管理来自多个商户网络服务器的交易。最后，将这三项合而为一，我们创建了综合支付系统，这是一个开放式的，基于客户机/服务器的平台，可处理所有这些形式的支付。所以，电子商务正在成熟，而且发展迅猛。惠普和VeriFone的联手，正在推动这一变革。

　　这就是惠普在协助客户构建的电子化世界。我们愿帮助你们建立并管理IT基础结构，使你们能不断寻求新的机遇。我们愿帮助你们将业务过程迅速地带入网络——并利用它创造全新的经营方式。我们愿为家庭办公的人们提供服务——为那些只想从技术中寻求乐趣的人们提供服务。我们愿助您一臂之力，通过因特网安全而有效地处理钱款，从而变革商务的形式。我们努力在这些领域为我们的客户增值。但我认为，最重要的是，我们在所有四大领域运作。因为，伴随着网络化世界的到来，不同领域的界限正在消亡，而我们可以为您在变革中导航。我们除了在硬件，软件和支持服务方面具有优势外，也决心通过主办各类活动，提高人们的意识，为我们的客户，网络伙伴以及政府和学术界的同仁出谋划策，共同构建这一电子化世界。惠普MegaForum就是一个例证。今年的惠普MegaForum在上海开幕，并将在中国的六个主要城市举办。1998年，总共将有3万多位嘉宾参加惠普MegaForum。他们将参加各类研讨会，产品展示和贸易展销会。据我所知，如此规模IT的盛会，在中国，乃至在惠普都是前所未有的。惠普 (中国) 公司每年还举办另一IT活动——惠普电子世界，其目的是面向最终用户。今年，这一活动将在北京举行，重点也是电子商务。届时，将有40多家厂商，1万多位嘉宾参加，100多场研讨会将涉及IT界在中国和世界实现电子商务所面临的诸多问题。今年，在惠普电子世界，我们计划再创中国第一，即通过电视会议使北京，台北和香港的观众在同一论坛探讨共建电子化世界的课题。我认为，连David Packard本人也会以此为荣，向中国的观众讲话。当然，我们更觉得能参加这一盛会，不胜荣幸。电子化世界代表着全新的经营方式。我极力希望诸位能欣然接受它，利用它，使贵组织获得更大的成功。

[ 本帖最后由 伊旋儿 于 2007-10-16 19:12 编辑 ]

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7楼 大 中 小 发表于 2007-10-15 18:54  只看该作者
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女士们、先生们，上海及其他地区和国家在电脑屏幕前的观众们，早上好！

    我们现在正在做一件很特别的事情，那就是通过国际互联网用中文、英文和韩文三种语言实时播出今天的活动。

    首先，我想介绍一下我今天演讲的要点：人类正在迈向拥有10亿台互联电脑的世界，联网的电脑能帮助我们共享信息，使世界各地的人们仿若比邻，能够分享数据，实现合作，这正是英特尔公司努力的目标，我们所做的大部分工作就是为了实现这一目标。

    当今，推动信息产业发展的的两大动力，一是低成本、高性能的计算，另一个就是全球的互联网，信息产业已成为世界支柱的产业。1998年，全球电脑销量达一亿台，比电视机的销量要高得多，全球电脑产业实现了长足发展。特别是中国，电脑市场的平均年增长率为23％，而且在未来几年中会保持这一速度。根据不同估算，中国今年的电脑销量将达400万台。中国的电脑市场具有巨大的潜力，规模正在不断扩大。电脑越来越为各行业和社会各界所接受，人们对互联网络也开始显示越来越多的兴趣。

    在微处理器方面，随着计算技术的不断进步，微处理器也在不断升级。我们开发这些技术，而且根据市场的变化不断更新这些技术。今天，英特尔在全球的架构体系正在展开新的计算市场细分，下面我来具体讲一下这方面的情况：

    在初期，计算机产业最基本的就是台式机。随着时间的不断推移，电脑市场不断地细分为台式机、服务器、笔记本电脑等等，而且这种分类越来越细。我们可以看到，英特尔的微处理器能够满足不断提升的计算需要，如超级计算和企业服务器等。同时，我们也有标准产量的处理器，使业内人们所需的大批量服务器的性能不断提高，成本不断降低。随着电脑市场不断细分，高性能的电脑和基本电脑都在不断发展，工作站代表着新兴的微处理器市场，而一些相对简单的电脑也由于微处理器的发展而不断发展。

    作为微处理器的设计者和制造商，英特尔面临的挑战是，根据不同市场的需求提供不同的产品。我们任重而道远，我们必须不断学习、不断调整、不断设计出形态各异的微处理器，并不断更新产品性能，以满足不同市场的具体需要。这需要大量的努力和大量的投资，由于我们坚信这个市场具有良好的前景，因此我们不断在设备、厂房、研发等多方面增加投资，而且随着时间的推移，投资数额持续上升。虽然我们不知道1998年的具体数字会达到多少，但预计在80亿美元左右。

    在满足不同市场具体需求的同时，英特尔的宗旨就是将同样的微架构运用于所有的应用之中，这就是我们所说的P6位架构。大家一定要记住：在不同的产品中，英特尔用的是同样的P6位架构，但每个产品却是针对特定市场需要而设计的，以保证各市场中人们对性能和价格/性能比的要求。

    最近，英特尔公司决定根据不同的市场细分来发展公司的品牌战略。过去几年中，奔腾(R)一直是英特尔微处理器最主要的品牌，但是我们觉得在当今时代，在如此多样化的情况下，光靠一个品牌是不够的，所以我们已经引入了英特尔公司的品牌计划，我们又了另外两个品牌，即主要针对基本电脑市场的英特尔赛扬(TM)处理器和主要针对高端市场，满足工作站、服务器需求的奔腾IIXeon(TM)处理器。

    在计算方面，英特尔公司为基本电脑所设计的处理器基于P6微架构，除此之外我们还使用了巧妙的集成，在芯片上以更为经济有效的方式放上越来越多的晶体管，为保持成本有效性，我们在同一硅片上，将一些不同的功能集中在一起。从历史角度讲，我们一直在做这样的工作，例如，十年前当386是主要架构时，我们发现随着晶体管数的增长，我们可以把那些必须由一个单独的芯片才能完成的功能放在新一代的处理器上，并且是放在同一个芯片上，比如说将原来一些单独芯片的功能集中在486上。这样，我们不断使微处理器的功能越来越多，这就是我们所说的集成。我们希望通过集成，有选择地在我们的设计中不断增加微处理器的功能，以满足基本计算的需求。

    除此之外，我们还要考虑成本效益，我们已经采用了一种低成本封装的技术。我们在赛扬处理器上做了一些巧妙的集成，从而在保证功能的同时，降低成本。

    我们看看针对基本电脑的英特尔赛扬处理器的发展趋势，可以发现，二级高速缓存的变化，从没有直到128K，主频速度在1999年上半年将超过300MHz，估计可达到333MHz，将来甚至还会更高。

    在基本电脑方面，去年英特尔公司还没有什么人专门从事研究，但现在已有800位工程师从事基本电脑微处理器的设计和研究。

    全球范围内，特别是在美国，我们发现，客户对性能和成本效益同样重视。75％的消费者购买高性能电脑或基本电脑，25％的人购买发烧级电脑。所以，我们不断在高性能电脑上下功夫，不断在主流电脑、移动电脑和工作站方向努力。

    我将简单介绍一下英特尔公司在这三个方面将如何行动。

    在主流台式电脑方面，英特尔将于1999年上半年，推出新的、代号为Katmai的处理器。我们主要是进一步加强多媒体功能，而且我们还要作很多设计和处理器方面的进一步研究，从而能够提高主频速度，使台式机的主频达到500MHz。

    我们今天探讨的主题是商务计算。大家也许会说，这一切都不错，但究竟谁需要高性能的商务台式机呢？我们当今的电脑是不是已经够用了？实际上，当今的台式机能力还很不够，而且随着用户使用习惯的改变，它会变得越来越不够用。

    实际上，使用电脑应用分为可见与不可见两种。当用户打开几个不同的应用时，他所执行的应用是可以看得见的。但如果电脑处在网络中，那么网络会在后台执行很多计算任务，虽然用户看不见这些应用和任务，但它却需要电脑有很高的性能，这种前台和后台的计算实际上是很微妙的。前台应用指用户交换数据等等，后台应用指用户通常看不见的服务器或网络方面的应用。有时，即使用户没在电脑上干什么，但由于有后台应用，台式机的速度也会降低。以浏览器为例，当用户打开浏览器后，他所做的一切都是前台应用，但同时，浏览器要与服务器联系，服务器又需要与网络交流，以便提取信息、交流信息。总之，人们每次使用浏览器时都同时使用了前台和后台应用。只有高性能的电脑才能满足商业用户每天的大量任务需求。

    在移动计算方面，英特尔已经发布了移动奔腾II处理器，使笔记本电脑的性能可以与主流台式机媲美。目前移动奔腾II处理器的主频为233和266MHz，到1999年上半年会达到333MHz。

    在工作站方面，我们会推出奔腾IIXeon处理器，二级高速缓存会达到1M，主频也会增加到500MHz左右，从而使电脑的功率更大。

    我们再来看看服务器。我们刚才谈到了全球将会有10亿台互联的电脑。而10亿台互联的电脑就需要数千万台服务器为人们提供服务。标准产量服务器将能提供优异的成本效益，使信息技术的用户获益匪浅。

    业内统计表明，服务器的年增长率为33％。服务器市场由英特尔架构的服务器和非英特尔架构的服务器组成，前者的年增长率为38％，后者为13％，很明显，服务器的增长主要来自英特尔架构服务器。我们目前还面临很多挑战，因为过去我们的设计主要是针对台式机，但研究表明，无论在单处理器还是多处理器技术方面，英特尔架构的服务器性能已经达到和超过了非英特尔架构的服务器，也就是说英特尔架构提供卓越的性能。特别需要指出的是，英特尔在提供高性能的同时，也提供了计算机行业人们所需要的规模经济的效果，从而实现了优秀的性能/价格比。

    高能奔腾处理器推出已有三年，随着当今技术日新月异的发展，它该进博物馆了。如前所说，我们现在已经有了奔腾IIXeon处理器，它针对高带宽的服务器和工作站方面的应用，这与其前一代的高能奔腾处理器不一样，我们用具有MMX(TM) 技术的奔腾IIXeon处理器代替最多只能有200MHz的高能奔腾处理器。我们提高了频率，提高了高速缓存，而且使用了新的封装技术，使得输入/输出端变得更合理。奔腾IIXeon处理器是我们所说的第一个Slot2(插槽2)的处理器，Slot2主要代表输入/输出特性，它能够处理更多的数据。除此之外，它还有100MHz的系统总线，处理器的频率也比高能奔腾超过两倍，缓存多了一倍，它有全速的缓存总线，也有更好的可管理性。

    我们在引入奔腾IIXeon处理器时，不妨看看中档到高档服务器的处理器趋势。我们可以看到，到1999年的上半年，它会超过500MHz，这将代表着处理器方面的重大突破，而且其价格/性能比，无论对制造商还是用户来说，都会非常好。

    同样，在工作站方面，量产服务器使主要软件移向英特尔架构。在服务器方面，所有重要的软件公司已经致力于转向英特尔的架构，从而推出进一步的新应用。这样的软件公司数量也越来越多。

    我们也在致力于将英特尔架构进一步转向IA-64(TM)（英特尔64位架构）。代号为Merced(TM)的处理器会成为IA-64家族的第一位成员，它将在市场上遥遥领先。在硬件方面，它与32位处理器全面二进制兼容，而且它有优异的浮点运算和三维图像架构。它和奔腾IIXeon处理器的设计初衷一致，有更大的内存，更佳的智能型输入/输出特性，四倍AGP加速图像端口、图像带宽，满足服务器和工作站市场的需求。该产品的性能已经使得各软、硬件厂商作出承诺，它们都在向IA-64位架构转移。

    不过，这并不表明英特尔放弃了32位，只做64位。我们的产品将会兼顾64位和32位，我们很多新的品牌也将继续沿着32位的方向发展。

    未来，英特尔架构将成为商务计算的统一架构。刚才我们谈到了信息产业的两大动力。高性能、底成本的计算无疑是一大动力，而联网则是信息产业的第二大动力。

    我们的目标是向10亿台联网的电脑迈进。目前全球大约有1.5亿台互联的电脑，这距我们的目标还差得很远，但其发展速度却非常快。在中国，已有100万台联网电脑。国际互联网为人们提供了无所不在的数据网络。

    今天互联网是商用数据网和拨号语音网技术的结合。对消费者而言，互联网是便捷的数据交换网。但互联网的总体情况犹如冰山，使用电话拨号上网，是我们平时能够看见的、浮在水面上的，这部分只占整个互联网的10％。而冰山的大部分在水底，我们不易看到，这一部分就是ISP的主干网，它需要巨大的投资，占整个互联网的90％。

    互联网的重要性非同寻常，因为随着商务交易的方式越来越多地从传统的方式过渡到目前的电脑屏幕到屏幕，转变到联网交易，互联网将对我们的生活和工作产生重大的影响。

    1996年，大约有近80亿美元的交易是通过网上进行的。预计到2000年，网上交易将达到3000多亿美元。互联网使全世界所有中小企业连接起来，人们可以用它调取信息、下定单、查库存、安排送货、与各国不同企业取得联系等等。

    我相信这样的商务形式将会象80年代文字处理器一样，变得相当普及。我想指出的是，90年代末将是所有企业的战略转折点。不管是何种企业，其企业行为都将发生变化。认识到这一点将至关重要，企业如果认识到这点，它们就会在信息产业上作越来越多的投资。

    从过去几年中各国信息产业投资占国内生产总值的比例数来看，美国以4％处于领先地位，从1995到1997年该百分比一直在增长。许多公司考虑到互联网和互联电脑的飞速发展，已经不断加大了其在信息产业方面的投资。中国的信息技术投资占国内生产总值的比例约为1％，这要低于其他一些国家，但是这一百分比也在不断增长。很显然，如果在信息技术投资方面出现黑洞的话，就会面临很多问题。

    我认为互联网上的联网电脑，将会成为下一个十年中企业在市场上制胜的关键，所有企业都是如此。在一个拥有10亿台互联电脑的世界上，在信息技术上投资并不是奢侈的消费，而是战略的必需。

    谢谢大家！

[ 本帖最后由 伊旋儿 于 2007-10-16 19:13 编辑 ]

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8楼 大 中 小 发表于 2007-10-15 18:58  只看该作者
yahoo~~
We always talk about the Internet a lot, and people always come to me and say, "Jerry, what is the big deal about the Internet?" And I always try to tell them with some numbers and statistics of what is happening on the Internet. At the end of 1997, there are about 70 million users on the Internet on the worldwide bases, and by the end of this year it will be over 100 million. And this is from a very rapid growth in 1995. There was less than 30 million people on the Internet, and you can see that in the net last three years it has grown very, very fast and very, very rapidly. The Internet is very interesting because it is a platform for information, for business, for commerce and for content. And this is a very interactive medium. It is the only interactive medium that allows you to do all these things. We have really seen a tremendous growth within the United States on the Internet media. And what we are going to see in the future is that the growth outside of the U.S. is going to be much more rapid, much faster, especially in countries like China, in Asia and in Europe. I have to say how important it is to have an interactive medium because the ability for users like yourself to interact with the Internet to have a dialogue, to experience, is what makes the Internet very, very unique. There is really no other way that can allow you to experience content, commerce and do business like Internet. And this is why I would think that it is very, very important for not only businesses, but also users to get on to Internet and start using it as a way of getting their information and making their life easier.

A lot of people called Yahoo a search engine, and I always have to sort of say that we are more than a search engine. In fact what we have become is a very powerful brand. Over 30 million users on the every month use Yahoo in the United States. We have tremendous amount of recognition and trust. One of the key things that we have established is every time somebody uses Yahoo we call that a page view. Every month we do over two billion page views and that is becoming quite a way of life for a lot of people on Internet. We really appeal to the individual users. We have a lot of people that use Yahoo when they are at work, and we have a lot of people that use Yahoo when they get home at night. And what we are doing is also expanding very rapidly around the world. We have numerous Yahoo versions in Europe, in Asia, in Australia, and we are always expanding, hoping to do more. The key for Yahoo, as many of you know, is a directory structure and its navigational guide. We have over 900,000 Web sites in the US underneath of a few hundreds, thousand categories, and we have over 300 content relationships that we have with major media companies, content companies. And we are always to build, provide users, and consumers, some business solutions to help them find things on their net, to help them shop for something on the Internet, and help them to find information or even other people that they want to contact and communicate with.

A lot of people ask me, "how do you make money?" "What is the business behind Yahoo?" And what are the things we tried to do is have a very partnership-oriented approach. So we have a lot of partners, and our business model is based on the advertising business model. When you use Yahoo you will see a lot of banner advertising that is on top of the pages, and those are paid advertising that we receive for people to display their messages to our users. So this is, I feel, very similar to broadcasting and other kind of media where the user can use the service for free. Many of you know Yahoo is a free product, but we get money from the advertisers who want to reach our users.

Let me talk a little about the history because I am one of the founders along with my partner David. We were both graduate students at Stanford University in 1994 in California, and instead of working on our thesis, we were playing around on the Internet. And one night my partner David started to put together a database of Web sites, maybe in the first time we did this around 200 Web sites. We put it on the Web, on the World Wide Web, and people started to use it. And in the year 1994 we saw from now usage to almost one million users a day coming to Yahoo everyday. Many people ask me how we come up with the name Yahoo. Well, Yahoo, if you look in a dictionary, it means a very rude and uncivilized people from Gulliver's Travels. And so we, my partner and I, said we are a kind of yahoos because we are both very uncivilized. And so we take the name, and says it is easy to remember. And that is how we got the name. We decided to turn into business in 1995, almost one year after we started as a hobby at Stanford. We got some virtual capital, money, and started to get some management, people, senior managers, to help us, and we work very hard at getting advertising revenues, and in one year we were able to build a real business. Several important things happened to us in 1996, historically, because we went public in the Nastaq market in the United States. And we were, became a profitable company in later of that year. And those are very important things for me but also for the industry, because a lot of people didn't believe that (with) Internet you can make money. And we showed that by having a strong brand, a good set of users, a good product, we can be a profitable company.

Here are some more statistics about the Yahoo business. In 1997, last year, we did, in US dollars, about 67 million US dollars. We were able to achieve something that a lot of people cannot do yet on the Internet which is, have a very viable business model. Now we have about 450 other Yahoos around the world where headquartered in Silicon Valley in Santa Clara. And we really believe that our business, the Internet business is a global business, and so we have not only 8 offices in the US, but also have offices in 10 countries around the world.

I want to spend a few minutes and talk about Internet advertising because it is one of those things that people don't often understand -- why it works and how it works. When you build a Web site, when businesses build a Web site, they often have to find a way to get people to know about their Web site. And advertising on the Internet is the best way for people to know about what Web site is where. We have to keep ability of tracking how many people saw the Web site, how many people saw the advertising, and become a very targeted and accountable medium. We can target it based on different geographies, we can target base on different kinds of people. And it is a very, very large market. Many people don't realize, but in the US alone, almost 200 billion dollars a year were spent on advertising. So even if you think about an Internet advertising, so even if it is one percent of overall advertising market, it is a multi-billion-dollar market.

Let me talk a little about that Web advertising market and update on 'Net. In 1997, em, in 1996, the number of dollars spent on the Web was around 270 million US dollars. That is the amount of money that the Web advertisers spent. Last year that number was around 700 million dollars. In 1998, this year, over one billion dollars will be spent on the Web advertising alone. And this is primarily driven out the United States and Western Europe, and some parts of Asia. And we really believe that the growth will continue to double at a very, very rapid rate. In fact, one of the key things I shared with you earlier was that, Yahoo can reach tens of millions of people over the course of a month. And this is becoming as popular a medium as television, newspapers, and magazines. So that we are now competitive in many ways with traditional media advertisement. To give you an example, in last quarter, in the last part of last year, we had over 1,700 advertisers. Over 70 percent of them are consumer brand advertisers, and so not everybody who advertise on the Internet are technology companies, but they could be names you are very familiar with, like Coca Cola, or telephone companies or car companies.

One of the biggest things that happened in 1997 for me was that Electronic Commerce, Internet Commerce, became a possibility. A number of companies in United States became aware and became possible to start doing commerce and transactions, such as shopping, over the Internet. I, for example, myself, did a lot of my Christmas shopping on the Internet because I don't like to go buy things at stores. So I order some pants, one of them I am wearing now, over the Internet. And it was great because I know exactly what size I want it and it showed up online home. The opportunity for Web Commerce is very, very large. In 1997, last year, about 3 billion dollars of merchandise were sold through the Internet in the United States. By the year 2000, that number is going to be over 100 billion dollars. And you can see year by year there is going to be a tremendous amount of transactions that going to happen over the Internet. The Web is very interesting because it allows users themselves to be active. They are the persons that are in charge. And consumers, people who are doing the Web surfing, have a lot of options, and they have the choice. So a lot of people are recognizing that the customers now can have a very important say in what to buy, how to buy it and where to buy it. And as a result many industries in United States are undergoing some very rapid change, because of the buying power on the Web. At least there are some examples here. For example, stocks. People not only look at stock information, but also trade, and buy, and sell stocks electronically through the Web. In fact, there are many very successful companies that are now emerge (emerging) in the United States that all it do (does) is (to) sell stocks over the Web. We work with a partner called Etrade that does exactly that. In the United States now, it is tax season. And for the first time, you can file some of your taxes over the Web. And this is a very convenient way for people to gather information, to understand the laws that have changed about taxes, and now be able to process and sermon your tax forms online. Other applications that are very, very important, are travel, where you can buy airline tickets, book hotels, book rental cars through travel sites; buy books, Amazon.com is a very famous bookstore now on the Web; you can buy computers and software and hardware and accessories through Web -- people, for example, like Dell Computers and Gateway 2000, have created the tremendous opportunity to go directly to the consumers; you can buy music CDs, videos, almost anything you can imagine that you can buy through retail now you are beginning to buy on the Web. I believe that in the United States you will see even more industries change because the way that the Web is so popular and people have ability to conduct commerce at their own pace. They can talk to whoever they want to talk to, (find out,) do some research and then conduct the transaction based on their own behavior rather than having to go to somebody else to buy the merchandise.

So I want to show you this chart because it talks about Yahoo's strategy and where we want to be as a company. We have a lot of content on the Web. Millions of Web sites that are on the top; and on the bottom we have tens of millions, hundreds of millions of users; and in the middle is where Yahoo is focusing our efforts. We develop the technology; we develop the advertise; we develop the business model to help build merchant-consumer commerce services like the ones I talked about taxes, stocks, computing goods. We talk of contents, news, sports. We talk about the directory, that I talked about the aggregation which I call, we call super aggregation and core aggregation. And on the two sides we have two very important elements. The personalization element, which is how do we make the Web, how do we, how do Yahoo help you make the Web more personal. Everybody should have a very unique experience with the Web. You don't have to have the same experience because it is interactive. And we are trying very hard to bring a personalized component to the Web experience. And the other side we have communication. And the key to allow the Web success is the fact not only can you get content from publishers or information sources, you can also communicate through email, through chatting and through messaging that is now become a very big part Web usage in the United States. And we believe by doing these parts well, by helping people find the content need, find the products and services they need, and finding other people that they need to find, we can become a new kind of company that ties together people on the Web.

These are some of the things we offer today on Yahoo site in the United States, and I thought it is useful to list them because a lot of people don't realize all these things are available on Yahoo. A lot of people still think of these at many ways as a navigational guide. I have already mentioned Yahoo Finance. Yahoo Finance is our stock-put and stock-lookup service. Everyday we have over 5 million people that look at us for stock information, news about companies, etc. Score Bodies are sports site where we have real time sports information, so during a ball game, people can look at information on the Web. And of course news, which is one of the most popular, news services on the Web. Nowadays I will give you the example when big news items happen. So many of you know last year Princess Dianna's tragedy. The Web was the first place that had real information about the incident, even before television did. And we believe in many ways, the way people use the Web to find news is going to change the way people get news. We also have a lot of local information in the United States --classifies which is a way of buying and selling things, small things, for yourselves; yellow pages which is way to find businesses; maps where you can actually get driving directions or find out where the place is. These services are all available on the Web through Yahoo. We talked about international. We have ten countries. I didn't have time to list them all here, but, France, Germany, Yahoo UK, Yahoo Japan, Yahoo Canada, Yahoo Asia in Singapore, Yahoo Australia, and numerous others. We also have designed some Yahoo services around demographics. So for example, Yahooligan is our service for kids, and we have also a version for Yahoo seniors for people who are over the age of 65. My Yahoo is a personalized service. We have some happened event, guide. We will tell you what is everything going on on the Web. And on the last bullet I talk about the communication services that we offer. Yahoo Mail, Yahoo Pager, which sends messages to each other, and Yahoo message board where you can post and read what other people say about certain topics.

[ 本帖最后由 伊旋儿 于 2007-10-16 19:14 编辑 ]

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Anita4ever

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9楼 大 中 小 发表于 2007-10-15 18:58  只看该作者
Because we are, because I am in China and because I am in Asia, I want to talk a little about the global aspect of Yahoo. And I want to talk about Yahoo Japan as a kind of case that you want me to show with you. A lot of people tell me, you know, that the problem with the Internet, the biggest problem of the Internet is language and culture. You know, my locution is still so much dominated by English and dominated by American language and American culture. I agree with that. One of the first things we did as a company was to establish a joint venture in Japan. We did this in April 1996, while even Yahoo is very, very young. We started in Japan because it is a very interesting market. At that time it was already becoming a very big Internet user base, and also the language is obviously very different. We had to build the site from Japanese. Almost from the date we launched we became the most popular Web site in Japan. Now we are one of the most dominant Web-based businesses in Japan. In fact we took the company public on the Japan's stock exchange in last November. And we also help develop the Internet advertising business in Japan. And I honestly believe that by focusing on building around the culture and building around the language of the audience, we can duplicate the Yahoo model no matter where we go. And in fact we have done that as well in Europe and Canada, Singapore, etc.

One of the key things that makes me very excited about the China market is because that I believe the Chinese Web market is going to have a very, very huge potential in the future. Part of my trip, here is to learn more about China market, and learn about the Internet developments in China. And I have learned a tremendous amount. And I have increasing hope that there are so many things that the Chinese Web can do that is unique to China as a market, and to China as a language, and China as a culture. What is happening today, as many of you know, is the number of Internet users in China is increasing at such a rapid rate. Almost every month I hear the number is getting larger and larger. Just recently we understand that there is officially over 600,000 subscribers on the Internet in China, and unofficially that number may be even higher. We believe that there are significant efforts that are beginning to develop so that good content is being developed. And we think that the potential for developing advertising-based, commerce-based, free service is very, very large.

I want to talk a little bit about as the local market, as a China market, what are the keys to grow this market going forward. The first thing that we look at, I try to understand, is how many personal computers will be sold that can allow people to get on the Internet. And in China that number is growing at a very, very rapid rate. I understand that by 1998 over 5 million PCs will be sold in China and all of them can get on the Internet. The using that I think is key to growing a business which we have seen in every market that we have been in is being able to provide cheap, affordable access to the Internet for consumers. And not only the services should be cheap and affordable but also they need to be reliable and fast. And to do that a lot of times these access businesses need to be somehow driven by profitability, and somehow being able to be a real business demo online. And I think China as a whole is going through that investment stage where a lot of money needs to be invested in building all the infrastructure and attracting subscribers to get on the Internet. The third thing we see as a key to growth in any market is the ability to have software tools that help you put information on the Web, design information on the Web and change information on the Web. And those software tools are what people (that) have built in the United States that drove very, very rapid growth. In the United States for content and commerce, and I hope in China as well there will be significant efforts to build out a set of tools, a set of software, a set of technology, that help you build content commerce applications for the Web. The fourth thing that is very important for a viable Web medium model is the creative community, so people who can help you design Web sites and can help you design concepts and help you understand how to use these Web sites, to help your marketing, to help your users, to (help you) give you better experience. And these people are very much needed in order to develop compiling, competitive quality, content experience. And lastly which is probably the most important thing is that businesses, governments, education, people in the community, people in the society, have to feel like the Web is a key part of how to grow as a country, as an economy, and to be competitive. I will give you an example in the United States. The government in the early 1990s decided that they need an interactive infrastructure to grow the economy in the country, and they had invested in all kinds of different things and, you know, vice president Al Gore calls it a National Information Infrastructure - NII. And the Internet in many ways became that National Information Infrastructure for the United States. And I believe not only the government had intense interest in building out Internet as a way as communications, that education sector, the colleges, the public schools, the most importantly the business community. It is very hard to find a company now in the United States that doesn't have a wide presence or even doing some business on the Web. And without businesses endorsing, the Web as a way of doing businesses is tough to have a viable industry.

I think when I end the talking about the future a little bit. One of the key challenges as we see is being able to continue to monitor how the telecommunications industry is being opened up and deregulated for competition. Still in many parts of the world outside United States, the cost for telephone lines and for telephone access to the Internet is still very, very expensive. And most of it is still based on usage. So if you use so many hours you have to pay for so much. And in the US the move has been made to a flat pricing where the pricing is based on unlimited usage. We think that in order for the Web to develop more mature and faster, the telecommunication companies around the world need to have more competition and have lower rates in order to make it affordable and also make it accessible for users. The Web is still a very much (a) young medium, it has only been around for a couple of years. There are a lot of issues with security, and reliability, and being able to protect sensitive data, being able to provide a safe environment. It is very, very important. The top two issues right now in America for Web usage is how to protect children, how to make it a safe place for people to use the Web, and also how to protect the privacy of users. And those two things, I think, are very large problems that are being addressed. And I think in anywhere that the Web goes, anywhere that the Web industry wants to go, we need to help address the security issues, and help address the content issues, and make it a safer and safer place. One of the things that I think is very interesting in the future is that the way you can access the Internet is going to be very different from different places, and what I call multiple ways of accessing the Internet. Today primarily the access to the Internet is done through telephone lines, released lines. But I think in the future there are tremendous technologies that can enable people to access the Internet through wireless ways, through satellites, through cable, and of course, through different pass phones on telephone lines. And to me to build have, the Internet access in its many different ways as possible as very, very important because sooner rather than later, people are going to feel like the Internet is not some special places they have to go to. It is going to be something you use almost as frequently and without thinking as the telephone. And people don't think about going to the telephone like they think about going to the Internet today. Eventually the Internet has to become more ubiquitous and to do that it needs to be a better way, a better access method, for. Another big issue for the future is the bandwidth issue. And too often I hear people complaining that it is too slow on the Internet. It takes too long to download anything. And yes, those are major issues. And I know there are huge initiatives around the world that will increase bandwidth, that will allow people to design things that you can interact very fast. And I hope that the bandwidth keeps getting better, because the more bandwidth there is , the more ways in which people can develop the tools.

Lastly I want to talk about the migration of primarily information medium into a kind of commerce medium, a community medium. You know a lot of people think about the Internet in the future. And one of the things I think needs to happen is, maybe it is not only a computer-oriented tool, maybe it is not too far of the future, that you can access the Internet on your TV, on your watch, maybe on your microwave oven. Somewhere and everywhere you can somehow get into the Internet. And in that point it really isn't about what content you have on the Internet. It is really about how you can communicate with other people effectively and how can you do business effectively. And in order for the Internet survive around the world and in China, it needs to be not only a content medium, but also needs to be a business medium. People need to build to have value that are improved, their lives made better because of the Internet.

[ 本帖最后由 伊旋儿 于 2007-10-16 19:14 编辑 ]

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